About the Book
About the Book
“Waiting for the Busy Bus” is written for the professional beauty industry, however, it’s principles work for many other client/service related types of businesses.
Written by an industry specialist, this book is real life experience and ideas that have been tried, tested and refined and work for anyone at any level. This is not university theory. These are simple, practical ideas that work!
Businesses are often persuaded to spend thousands of dollars on advertising and various promotional schemes to increase their client base. Very few of these are effective and do not bring in the clients promised by those who sell them.
“Waiting for the Busy Bus” shows you how to fill your appointment book, increase your cashflow and earn more money without wasting your hard earned promotional dollars.
Author Marion Shaw has spent most of her life in the professional beauty industry. Her experience spans salons, schools, manufacturers and distributors with the opportunity to work with many talented and highly successful individuals throughout North America and Europe.
Quote: “I have a real passion for this industry. I have met and worked with some great people and want to share these ideas with other industry professionals so that they can be more successful. I want to make a difference to how people view the ‘Business End’ of their business. Our industry is packed with talented, creative people, however, many of them ‘switch off’ when it comes to organizing their salons and being a business person. I want to show people that managing their business can also be creative and fun” – Marion Shaw, Author
Excerpts
- There is nothing that fills an appointment book like the words “Let’s make sure you are in the book for your next appointment” to each regular client before they leave the salon.
- Profit is not a dirty word! As an industry we are terrified to charge for our services, experience and skills.
- I’ll show you a way to raise your prices and actually fill up your chairs in the “not so busy” season.
- Remember that each of your staff has different goals and what encourages that person to do better is very individual.
- As hairstylists, ours is a “hand to mouth” business. 50% is generated through our hands, 50% through our mouth, however, most of what hairstylists say, both to clients and casual acquaintances has nothing to do with what we do to earn our living and nothing to do with bringing new people through our doors and into our chairs”
If you are serious about being a busy successful stylist of business owner you must have this book. If you have a salon full of stylists who are not busy and productive, then buy this book for them. If they are successful, you will be successful.
WAITING FOR THE BUSY BUS
101 pages, Perfect bound: Catalogue #04-0648: ISBN 1-4120-2820-5
Price : US$24.95 Can$24.95 Eur16.25 Eng.11.26
Copyright 2004 Marion Shaw. All rights reserved.
For more information, please contact:
info@busybus.net